3 Steps To Create A Personal Brand (And Why It Matters)

3 Steps To Create A Personal Brand (And Why It Matters)

Last week, public speakers from across the country assembled in Phoenix, AZ for Brand Lab, a retreat the National Speakers Association designed to help attendees hone their personal brands.

After two and a half days of workshops and feedback sessions, I identified three common themes among industry leaders who are effectively using their personal brand to connect with clients.

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Reality Check: When You Don’t Hear Back, Maybe It’s Not About You

Reality Check: When You Don’t Hear Back, Maybe It’s Not About You

There’s a cartoon that’s often referenced in the literature on professional confidence for women. In it, a woman and a man are each putting on a pair of pants that is too small. The woman’s thought bubble says, “I must be gaining weight.” The man’s says, “There must be something wrong with these pants.”

Sound familiar? We take responsibility in situations that are out of our control to a much greater degree than men. We tend to internalize a lack of information as a negative, taking responsibility for something even though it may not have had a damn thing to do with us. It’s a classic feedback trap.

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Should You Have A “Pain In The Ass Tax”? Strategies To Define Your Negotiation Goals

Should You Have A “Pain In The Ass Tax”? Strategies To Define Your Negotiation Goals

Have you ever walked out of a negotiation only to immediately ask yourself, “What the hell just happened?” Both personally and professionally, there have been many times where I’ve been so concerned about the other person’s needs that I either didn’t articulate my goals or – worse yet – forgot to even consider what I wanted. 

Because my heartstrings were pulled, I’ve found myself taking on client projects I actively didn’t want and that didn’t pay enough to justify the aggravation. If I had created an ideal client profile and list of deal breakers beforehand, I would have known what I was looking for (and what to avoid like the plague) with each new prospective client.

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3 Ways People Judge Your Executive Presence When You're A Woman

3 Ways People Judge Your Executive Presence When You're A Woman

We know executive presence when we see it. It’s that feeling you get when a woman walks in poised and polished, with the presence of a leader. There’s a certain je ne sais quoi about how she carries herself, which of course, seems effortless.

We all want it, but how do we get it? Until there is a Harry Potter-style magic potion for executive presence, there’s Jennifer Lee, a director of training and development and executive presence expert.

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The Muse Founder Kathryn Minshew On How To Find A Meaningful Career

The Muse Founder Kathryn Minshew On How To Find A Meaningful Career

Photo credit: The Muse

As co-founder of the popular career website, The Muse, Kathryn Minshew is deeply immersed in the career advice space. While tips and tricks can be helpful, the thing she wishes we talked about more is how deeply personal careers are.

It’s tempting to believe “there are such things as good jobs and bad jobs, good companies and bad companies,” Minshew explains. Lists like ‘100 Best Places to Work’ oversimplify what it means to be a good employer. And they completely overlook the nuanced combination of qualities that make a company the right fit for you.

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Try This Mental Trick To Manage Impostor Syndrome

Try This Mental Trick To Manage Impostor Syndrome

Know that needling feeling at the back of your mind that you’re a fake, your success was good luck or an accident, and soon (maybe today!) everyone will discover your secret? Impostor syndrome is all too common among high-achieving women.

Actress Jodie Foster summed it up nicely, “When I won the Oscar, I thought it was a fluke. I thought everybody would find out, and they’d take it back. They’d come to my house, knocking on the door, ‘Excuse me, we meant to give that to someone else. That was going to Meryl Streep.’“

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3 Steps To Successfully Self-Promote (Without Feeling Gross)

3 Steps To Successfully Self-Promote (Without Feeling Gross)

When the news came out that I was going to receive an award, a friend sent me the following text, “I’m simultaneously so proud and also seething with jealousy. Congrats!!” Her tongue in cheek comment gave voice to a sentiment I picked up on from several female friends.

This particularly sassy friend called it jealousy, but it didn’t feel negative or resentful. It was more like genuine happiness at my success, a curiosity about how I’d made it happen and a hope that they might be honored similarly one day as well.

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Easy-To-Use Templates To Say 'No' To Working For Free

Easy-To-Use Templates To Say 'No' To Working For Free

When you get yet another request to work for free, it can be tempting to send a two-word email that says, “Hard pass.”

So while I love the quote from writer Anne Lamott that, “‘No’ is a complete sentence,” I also know that women can face sanctions when they’re perceived to be self-interested or unhelpful (read: not giving away their stuff for free). A more thoughtful response can help avoid triggering that gender bias.

Here are templates I use to make the process of saying 'no' less stressful:

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